Spool Jewellery

Spool Jewellery
It's a Tribal thing

Monday, 27 February 2012

Jubilee Concept

Due to the upcoming Queen's Diamond Jubilee I want to develop ideas and events based on this concept.

One of these ideas has led to the creation of Saddleworth Vintage & Handmade Fair, part of a vintage festival celebrating the Queen's Diamond Jubilee, the 1950s era, and taking influence from street parties and Coronation memorabilia.
Developing the idea of the village fair, and as part of the concept, I have also devised a brief to set up a pop-up shop featuring jewellers. My idea is based around the client, being adorned with jewels whilst sat on a throne, and the jewellery is laid out before them.  

"A pop-up retail space is a venue that is temporary — the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity."  wikipedia definition

I have worked in merchandising and retail and feel that customer care, and the experience of buying that unique item, should be a special one, fit for a Queen!  The use of the creative industries to regenerate the high street is not a new concept. It has been proved in practice that it works! Why not use the Queen's Diamond Jubilee concept to create your own unique shopping experience!

1 comment:

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